AssurX Privacy Policy: Cookie Policy

Last Updated: February 25, 2019

This Cookie Policy provides details on the cookies, web beacons and similar technologies that we and our service providers may use when you visit or interact with us on our websites and your options regarding these technologies.

This Cookie Policy is supplemental to and part of the AssurX Privacy Policy (available at


This Cookie Policy applies to all websites, services and messaging (e.g., email and online chat communication) applications that are operated by AssurX, Inc. (“AssurX”). The Cookie Policy also applies to AssurX-branded pages on third party platforms.  For the purposes of this Cookie Policy, we refer to all such websites, services and messaging and AssurX-branded pages on third party platforms as the “AssurX Sites.”

AssurX and its third party service providers use cookies or similar technologies to analyze trends, administer the websites and other AssurX branded platforms, track users’ movements around the websites and digital properties, and to gather information about our user base as a whole. By continuing to browse the AssurX Sites, you are agreeing to our use of cookies, web beacons and similar technologies in accordance with this Cookie Policy. We use cookies and other technologies to ensure visitors to our Websites have the best possible experience and to provide targeted information and advertising.  By continuing to visit or use the AssurX Sites, you agree to use of cookies and similar technologies for these purposes.

If you do not agree to our use of cookies, web beacons and similar technologies in the ways described in this Cookie Policy, you can adjust your browser settings to reject all, or certain, technologies. However, if you use your browser settings to block all such technologies, you may not be able to access all or parts of the AssurX Sites. To fully ensure that no cookies or other technologies are used when you visit AssurX Sites, you also have the option to refrain from using AssurX Sites. For further information on how to control cookies and similar technologies please read section 3 of the Cookie Policy below.

NOTE: AssurX may change the cookies we use at any time and may thereafter update its Cookie Policy within a reasonable time frame.  Any updates to the Cookie Policy shall be effective upon posting on the AssurX website.


Cookies. We use cookies to collect information about your device, such as IP address, operating system and browser type. The types of cookies that we use are detailed below:

Strictly necessary. Strictly Necessary cookies are necessary for the operation of AssurX Sites . These cookies are essential in helping you to move around our website and use the features, such as accessing secure areas of the website. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional. These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. We use these cookies so that AssurX Sites recall the choices you make. For example, these cookies are capable of recognizing if you’ve been to AssurX Sites before, so messages intended for first-time users are not displayed to you. We may also use functional cookies to tailor content or advertisements to match your preferred interest and to avoid showing you the same advertisements repeatedly.

Targeting. These cookies help us make sure that the ads you see on our websites are relevant to you and your interests. Targeting cookies may be placed on your device by our third party service providers that remember you have visited the website in order to provide you with ads more relevant to you. They do not store personal information, but are based on uniquely identifying your browser and internet device.

Social Media. These cookies are set by a range of social media services (e.g., Twitter, Facebook) that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Analytical. These cookies help us identify the number of unique visitors to AssurX Sites, whether or not those visitors are repeat visitors, and the source of AssurX Site traffic. For example, if there are 1,000 visits to a AssurX Site on a certain day, we can use cookies to discover how many of those visits were made via the same browser (same visitor). We may also use the cookie to discover whether you have visited AssurX Sites more than once and the source for each visit. Cookies help us to compile anonymous, aggregated statistics so that we can: better understand how people use AssurX Sites; improve the structure of AssurX  Sites; and count the number of anonymous users of the AssurX Sites.

Session cookies. These cookies allow us to link your actions during a particular browser session.

Persistent cookies. These cookies allow us to recall your preferences or actions across multiple AssurX Sites. In addition to the reasons for our use of cookies detailed above, we use the information gathered from cookies – namely, IP addresses – to help diagnose problems with our servers and to administer AssurX Sites.

To learn more about the cookies we use, take a look at our cookie table. Please note that the names of cookies may change over time and we will update this table accordingly.

Web Beacons. AssurX Websites may contain electronic images known as web beacons that we use to help deliver cookies on our Websites, count users who have visited those Websites and deliver co-branded content.  We also include web beacons in our promotional email messages and newsletters to determine whether you open and act on them.

In addition to placing web beacons on our Websites, we sometimes work with other companies to place our web beacons on their websites or in their advertisements.  This helps us develop statistics on how often clicking on an advertisement results in a purchase or other action.

Server logs. If you arrive at a AssurX Sites by clicking on an advertisement that we have paid for (including a paid search engine result) or a link in an email sent from or on behalf of us, then we will capture information that tracks your visit from that link (e.g., referring URL, browser information). If you arrive at AssurX Sites by clicking a source not paid for by AssurX, such as link in a non-paid search engine result or an unsponsored link on a third party’s website, we may capture information that tracks your visit from that source, to the extent we are able to do so. We may also capture information about your computer system, such as your browser and operating system. We may also gather certain information automatically, such as Internet protocol (IP) addresses, Internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.


Withdraw Your Consent at Any Time

If you do not wish to accept cookies in connection with your use of our Websites, you will need to delete, and block or disable cookies via your browser settings; see below for more information on how to do this. Please note that disabling cookies will likely affect the functionality of our Websites.

Your decision to control cookies may affect your experience of the AssurX Sites – you may not be able to access all or parts of those sites. Turning cookies off, for instance, will prevent you from registering for, signing in to, and using many of the services on such AssurX Sites.

The main browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the ‘Help’ option in your browser for more details.

We partner with a third party to display advertising on our website or to manage our advertising on other sites. Our third party may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. Please note, however, that these links will take you to third party sites over which AssurX has no control.


AssurX engages a number of suppliers to provide analytical services. In order to provide those services to AssurX, our suppliers set and read analytical or performance cookies on our behalf. If you would like more information about the cookies that are set on AssurX Sites by these suppliers, as well as how to opt-out, please see their individual privacy policies, links to which are listed below.

Google Universal Analytics


Google Universal Analytics places cookies on AssurX Sites so that AssurX can record how many signups and leads originated from its marketing activity. Google Analytics is a web analytics service provided by Google to help us analyze how our Website is used. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Google will not associate your IP address with any other data held by Google.

For information on how to reject or delete this cookie, please visit:

Hot Jar Hot Jar helps us analyze how our Website is used to improve the user experience. It provides web analytics functionality and services that identify unique visitors during a single browser session and detailed information about page views and conversion rates. These cookies cannot access, read or modify any other data on your computer.

For information on how to reject or delete this cookie, please visit:

Pardot/Salesforce Pardot/Salesforce provides email marketing to AssurX. The cookies placed on AssurX Sites by the Pardot server are readable only by Pardot/Salesforce. These cookies cannot access, read or modify any other data on your computer. If you refuse the Pardot cookies or delete them from your device, Pardot/Salesforce will not gather any personal information about you. You may need to re-enter certain information whenever you visit the AssurX Site, and you will be prevented from customizing any features according to your preferences. Pardot/Salesforce may link the information they store in cookies to any personally identifiable information you choose to submit to AssurX while on the AssurX Site.

For information on how to reject or delete this cookie, please visit:



Twitter provides AssurX with the functionality to spread content via social media. AssurX Sites feature the Twitter button to help you to share AssurX web content. Whenever the Twitter button is clicked, AssurX records anonymized statistics on the sharing of its web content via Twitter.

For information on how to reject or delete this cookie, please visit:



Facebook provides AssurX with the functionality to spread content via social media. AssurX Sites feature the Facebook button to help you to share AssurX web content. Whenever the Facebook button is clicked, AssurX records anonymized statistics on the sharing of its web content via Facebook.

For information on how to reject or delete this cookie, please visit:


To enhance your experience of AssurX Sites, we sometimes embed photos and video content that originated from websites such as YouTube. As a result, when you visit a page on a AssurX Site that features content from, for example, YouTube, you may be presented with cookies from these websites. AssurX does not control the dissemination of these cookies. You should check the relevant third party’s website for more information about these cookies.

Sharing Tools

AssurX Sites may carry embedded “share” and “like” buttons to enable visitors to AssurX Sites to share content through a number of social media networks. These networks may set a cookie when you are logged in to their service. AssurX does not control the dissemination of these cookies.


These resources are for reference and are not properties of AssurX.  AssurX does not represent or warrant the accuracy of these resources, and you are advised to consult with an expert if you are concerned about the use of Cookies.

  • or contains comprehensive information on how to amend the settings of a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies.
  • – If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Internet Advertising Bureau’s (IAB) consumer site.


If you have a question or complaint about this Cookie Policy or our information collection practices, please contact us at or write us write us by regular mail addressed to AssurX, Inc., Privacy Officer, 18525 Sutter Boulevard, Suite 150, Morgan Hill, CA 95037.

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